Campaign Development
Copywriting & Design
Promotion & Presentation
"It's not a big BIC bookmark,
but it is about a big
BIC Bookmark idea...."
And with that opening to my verbal presentations at various BIC events in 2003, I would hold up the bookmarks you see pictured here. The new news and information page on the BIC Web site was intentionally re-named to imply that it should be the page marked as a favorite (called a "bookmark" in some Web browsers) for repeated update visits.
"When you are working your way through a story, a bookmark marks your place where you are right now," the explanation continued. "Now the bookmark is where you go to see where we are right now in the Brethren in Christ story, as well."
